- Bitter Liquor
A traditional danish brand of bitter liquor which has lost its tradition on the danish market. Everyone knows it, but no one wants to drink it… or even buy it…
We decided to go back to the bitter liquor traditions roots in alchemy, mystery and power.
In order to bring that essence back in a modern context we were inspired by molecular gastronomy. A world where one can create things from the smallest components and make not just well tasting food, but food that gives us a special experience.
We did not only redesign the label on the bottle, created a launch campaign universe but we also created a unique dispenser, for a molecular gastronomy tablet, that when mixed with gammel dansk would create unique and special effects, such as smoke or sounds… This way we could bring back the alchemy as well as give Gammel Dansk some new untraditional traditions.
The Project team consisted of:
Rasmus Skovdal, Michael Sørensen and Simon Friis
Poul Mikkelsen, Brand and Creative Director at Advising A/S
& Ebbe Gottlieb, Graphic Designer at Papermint Design
School of Visual Communication, Denmark
Industrial Design, Packaging, Print Design
A viral film capturing the essence of the Amsterdam experience
Art Direction, Film, Graphic Design
visual communication for organ donation
'Hjertemod' means 'heartcourage' and is a selfmade word to embrace and celebrate the collision between a corny grandmother-universe (patchwork and cross stitches) and a rough sailer universe (tattoo); in other words: the soft human in a hard shell. It's a word carefully chosen to emphasize that it takes both courage and empathy to sign up as an organ donor.
Pernille Posselt Lihn, Michael Sørensen & Simon Friis
Poul Mikkelsen, Brand Strategic Executive at Brandhouse
Skolen For Visuel Kommunikation, Haderslev
Branding, Fashion, Graphic Design
WiMP - Digital Campaign
- Digital Campaign
WiMP is positioned differently form Spotify by giving users more than just music, WiMP gives them music inspiration. 18 million tracks will be worth more if you are helped to explore them. But how could we get "inspiration" into something so limited - and basically uninspiring - as a web banner?
The solution was to use a number of danish music artists, and ask them what tracks and tunes had inspired them throughout their lives… These tracks became playlists and stories that users could explore through the web banners.
Concept: SIMON NAVER / CASPAR BOCK
Digital Art Direction: JACOB GRUBBE
Digital Design: SIMON FRIIS
Project Management: JAN NIELSKOV
Agency: DDB COPENHAGEN
Advertising, Interaction Design, UI/UX
The Black book of Kashmir
“To be a star, you must shine your own light, follow your own path, and don’t worry about the darkness, for that is when the stars shine brightest”
A tribute to the danish rock-band Kashmir in the event of their 20th anniversary.
I am a hugeKashmir (danish rock-band) Kashmir fan, and decided to do a spare-time project based upon the band and their music, and give it to them on their 20th anniversary as a band.
The result became this book/CD-cover which is a collection of songs by the band made into black-ink drawings. Each song was inspired by the abstract, energized and often melancholic imagenary of the lyrics and music. Kasper Eistrup, the leadsinger is also an artist and illustrator, and his work has been a great source of inspiration as well.
The essence of the project was to transform music into pictures!
Fine Arts, Illustration
Danish Entrepreneurship Award 2012
MICRO IDENTITY FOR DANISH ENTREPRENEURSHIP AWARD 2012
I entered a national poster competition held by Young Enterprise. The simple assignment was to create a poster for their annual event called Danish Entrepreneaurship Award, which is a event where schools, academies and universities are invited to attend and celebrate innovation and entrepreneurship in various categories. The poster had to had connections to Young Enterprises' existing identity in terms of color etc. The winner would be awarded with a money prize, a design award and the opportunity to apply ones design to the entire events and its merchandise. I ended up winning the competition, and my original poster design became the micro identity for the award show anno 2012. The event became a huge succes, with 5000 participants, pre schoolers to university students, from schools all over the country.
My design was inspired by the wondering mind of entrepreneurs and innovators. They are able to stay curious, always thinking of new ways to improve the world and dream of the future. My design is what I would call a graphical collage of messy aesthetics. Bits and pieces of images, symbols and silhuets are brought together in a simple style to create a small univers that celebrates dreaming and reaching for the stars.
Company: Fonden for Entreprenørskab/Young Enterprise
CEO: Christian Vintergaard
Project Management: Sine Larsen
PR: Peter Mathiasen
Design: Simon Friis
Branding, Graphic Design, Print Design